Why should your business use a social media management service? Well unless you’ve been living under a rock you know that everyone is talking about Facebook, Twitter and LinkedIn these days. Just about every store you shop at will have a line printed on your receipt asking you to follow them on Twitter or Like them on Facebook and every website you visit will have links right on their page that allow you to “like” them on Facebook or follow them on Twitter. What is all the fuss about? Businesses these days have realized that good old word-of-mouth advertising, long known to be the most effective form of advertising, now takes place on social networks. They also know that almost everyone nowadays uses social networks and spends a good portion of their day logged into the internet.
Every major corporation these days hires a highly paid social media manager or even an entire management team to integrate their company’s message online. Gaining followers and being “liked” is every bit as important, if not more so, than any other form of advertising a company can do. Having an effective online media campaign is probably even more important for smaller businesses, but what happens when they can’t afford their own social media expert? With the average entry-level social manager salary beginning at the $50,000 to $80,000 per year and a more seasoned professional earning in excess of $100k, many small and medium businesses simply can’t afford to hire a dedicated professional.
An ineffective alternative to hiring a professional that some smaller companies have been trying is having their regular employees using social media for them. This strategy typically backfires on several levels because it distracts the employees from doing the actual jobs they are being paid for and worse than that it isn’t very effective because the employees don’t have the expertise to make their online efforts really work for the company and instead usually end up wasting valuable company time messaging friends or playing games on Facebook.